About Candy Li

Design & Business Innovation (MDes)

Cross-disciplinary Design Leadership + International Project Management + Commercial Strategy & Implementation + AI & Innovation

Candy has long recognised the commercial and innovative constraints of the traditional design sector. To address them, she re-oriented her career toward business design, project management and emerging technology. Leveraging more than a decade of international interior-design expertise, she now converts bold creative concepts into commercially viable solutions.

As a cross-disciplinary leader, she communicates fluently across functions and geographies, guiding teams through complex “zero-to-one” innovation projects for major global brands.

  • Innovative Business Design & Strategy

  • Interior Design Innovation & Implementation

  • Cross-cultural Project Management & Team Leadership

  • Client Relations & Business Value Creation

  • AI & Technology Application in Design

Previous Commercial Successful Cases:

  • Long-Term Partnerships: Established a 9-year partnership with the Tennis Master's Cup, serving as the designated provider for its organizers and key sponsors (including Heineken, Citibank, Haworth, and South African Airways), ensuring the successful execution of brand events.

  • Business Model Innovation: Led the "AI-Powered One-Stop Exhibition Platform" project at The Hong Kong Polytechnic University, which was awarded the HKSTP Micro Fund and a 3rd Place Prize at the 11th Hong Kong University Student Innovation and Entrepreneurship Competition. This project successfully integrated traditional exhibition services with cutting-edge technology, exploring a new business model.

  • Project Realization & Client Approval: Led the circulation renovation and exhibition design for the China Hong Kong City project with Sino Group. The design proposal was approved by the client and implemented, demonstrating a blend of creativity and practical execution.

  • Cross-Disciplinary Value Creation: Directed the "Design for Transformation" project, which focused on the recycling and commercialization of eggshells. The project was featured in the Outstanding Master's Graduation Exhibition, showcasing the ability to combine innovation, sustainability, and business.

Width and Depth in Innovation Capabilities:

At The Hong Kong Polytechnic University, Candy graduated with distinction from the Master of Innovative Business Design. Integrating design, business and technology, the programme deepened her human-centred insights, strengthened her professional skills and sharpened her leadership to tackle today’s complex business challenges.

Now, as a full member of the HKIDA, she channels her international project experience into Hong Kong’s design community. Working closely with local teams, she both shares and absorbs expertise to deliver fresh, practical solutions.