As a premium sponsor of the Tennis Master's Cup for many years, Lacoste needed to amplify its brand presence both on and off the court. In addition to creating an exclusive VIP lounge and brand booth within the venue, the brand also moved to the atrium of Shanghai Raffles City during the prime tournament season, landing a pop-up roadshow that combined interactive experiences with product sales. The core mission was clear: use instantly recognizable tennis language to tell the story of Lacoste's athletic heritage while efficiently driving foot traffic and completing on-site apparel sales. The design highlight was an immersive "mini court" paved with a real acrylic surface, allowing visitors to swing a racket and experience the "same speed as champions." A 360° product circulation path, tiered seating displays, and mobile hanging racks and shelves at the back of the booth allowed for real-time adjustments of product inventory based on customer flow, ultimately amplifying the dual charm of Lacoste's "tennis lineage" and urban vitality.