As the premium sponsors of the Shanghai Tennis Masters Cup, Heineken leveraged this top-tier international sporting platform to achieve the dual objectives of brand promotion and sales. The core mission of this project was to provide comprehensive, immersive brand exposure throughout the entire tournament by utilizing Heineken’s distinctive brand identity. This was accomplished through a variety of dedicated spaces, including a public brand display and sales area, the Heineken Stage, VIP Hospitality suites, and a Skybox.